Call outcomes and the outcome dashboard
Choose what each call in a batch should bring back, then follow the answers live on the campaign's outcome dashboard and export them as a report or spreadsheet.
A call batch is only as useful as what you learn from it. The Outcome step lets you say what each call should bring back: interest, a budget, a confirmed time. After every call, the conversation is read and the answers are filled in. They're added up on the campaign's Outcomes tab while the batch is still running.
This page covers the console. To do the same from code, see Call outcomes in the API reference.
Before you start #
- A call batch in progress or a new one. See Campaigns.
- Any role that can create campaigns can design the Outcome step. Exporting the spreadsheet and pressing Read them now need an admin.
Design what each call brings back #
Outcome is the fourth step of a new call batch, after Message and before Review & send.
- 1
Start from a template, or from blank
Start from offers five ready-made forms: Qualify leads, Confirm appointments, Collect feedback, Payment reminders and Share information. Pick one and edit it; everything in it can be changed.
- 2
Write the goal
The goal of these calls is one sentence, such as Find out who wants a demo this month. The agent works towards it, and every call is judged against it (
goal met: yes, no or unclear). - 3
Add the questions
Each field is one thing to find out. Give it a name, choose a Kind of answer, and optionally a hint:
Kind of answer Use it for Yes / No Interested? Confirmed? Paid? One of a list Plan, branch, reason: pick one Several of a list Products they use, every reason given Number Budget, quantity, team size Rating 1–5 How satisfied, how likely Date Visit date, follow-up day Short answer Anything in their own words Mark the answers that matter most as Important: a call isn't "completed" without them. Drag fields to change the order the agent covers them in. A batch can have up to 12 fields; three to five make a good call.
- 4
Say what counts as a success
What counts as a success picks one Yes / No, list or rating field and the answer that is a win, for example Interested = Yes. It drives the success rate at the top of the dashboard. Leave it on No success rule if there isn't one.
- 5
Decide on call-backs
Turn on Call back when a call ends halfway and anyone whose call dropped with answers still missing is called back once. The second call knows what they already said and picks up from there.
The Dashboard preview beside the form shows how your charts will look, filled with example answers, as you build.
The agent doesn't read your form out
Your fields are added to the agent's brief as things to find out. It asks naturally, one at a time, skips what the person has already said, and moves on if they don't want to answer.
How a call is read #
When a call ends, its transcript is read against your form, usually within a minute.
- Only what was said counts. A field is filled from what the person said or clearly agreed to. Anything they didn't say stays empty. Nothing is guessed.
- A dropped call keeps what it got. Three answers before the line dropped are three answers on the dashboard, and the call shows as Partly done.
- Several calls make one record. If a person is called twice, say because the first call dropped and a call-back finished it, their answers are merged into one row. A later call that reached nobody never replaces what an earlier call learned.
Every call ends up in one of these groups:
| Shown as | Meaning |
|---|---|
| Completed | Everything the call was for got done. |
| Partly done | Ended before the end. What was said is kept. |
| Asked to call back | They want another time. |
| Not interested | They declined. |
| Wrong person | Someone else answered. |
| Hung up early | Ended before anything was said. |
| No conversation | Connected, but nobody spoke. |
| Didn't pick up | Rang out on every attempt. |
| Not read yet | Picked up; its answers are still being read. |
The outcome dashboard #
A call batch's page opens on the Outcomes tab. It refreshes on its own while calls are being made.
- The headline: your success rate (or the completion rate when there's no success rule), out of the people who picked up, plus counts for Completed, Partly done, Picked up and Answers captured.
- From list to result: the funnel from the audience to the people who gave answers and the successes.
- How the calls ended: the groups above. Pick one to filter the answers below it.
- One chart per field: yes/no splits, the most common choices, number ranges and averages, ratings, dates and the latest short answers. In the Outcome step, On the dashboard sets each field's chart: Best fit, Bars, Ring, Big number or List, depending on the kind of answer. Hide on dashboard keeps the answers but draws no chart; the field is marked Not charted.
- Answers, person by person: every person and every answer, with a link to each call.
If some calls show as Not read yet for more than a few minutes, an admin can press Read them now.
Exporting #
Export on the dashboard offers two formats:
- Report (PDF) prints this dashboard, ready to share.
- Spreadsheet (CSV) has every person and every answer in one file, including people not called yet. Admins only, and each export is recorded on the campaign's history.
One call's outcome #
Every call's page in Calls has a Call outcome card: what happened, the summary, what we learned, and the suggested next step. This applies to inbound calls and calls outside campaigns too. To ask the people who call a number your own questions, see Outcomes on incoming calls. If a reading looks wrong, press Re-read; if it never arrived, the card offers Read this call instead.
Troubleshooting #
| What you see | What to do |
|---|---|
| A field is always empty | The agent may not be asking for it, or people aren't saying it. Check a few calls in Calls. Make the name clearer, add a hint, or drag it higher so it's asked earlier in the call. |
| Many calls are Partly done | Calls are ending before the questions are covered. Use fewer fields, put the important ones first, and turn on Call back when a call ends halfway. |
| The headline shows the completion rate, not a success rate | There is no success rule. Add one under What counts as a success. |
| Calls stay Not read yet | They're retried automatically every few minutes. If they stay, an admin can press Read them now. |
| Answers you expected aren't there | Only what the person said is recorded. Open the call and read the transcript to see what was actually said. |
Related #
Call outcomes over the API
Send a capture with a single call or a campaign, and read the results in code.
Call scripts and variables
Write the call the agent follows, with each person's details.
Calls
Every call, its transcript, and call-backs.